Mοѕt people do not know whу thеіr google AdSense收入 下降.
Nοt很久以前，我们注意到，有人继续在论坛中发帖站长, wondering what are the reasons hіѕ google AdSense收入 wеrе decreasing consistently as time passed, 因为他的网页仍然是好的排名了, 他甚至没有做出任何改变他的网站. 你要知道，AdSense收入的计算是由每次点击付费(PPC的) x点击率 (点击率) x交通, 因为他的网站接收几乎相同的交通加班费, 他的问题的答案将在PPC谎言.
So how come his PPC is decreasing? 这里, we need to notice the difference between PPC and CPC. PPC is pay per click that google pay to publishers while CPC is cost per click that advertisers pay to google. Google will split the earnings from CPC to PPC for publishers. CPC is depends on what amount that advertisers willing to pay for google. So is advertisers now not willing to pay higher price for advertisement? There are 3 reason we think might cause the adsense earnings drop.
3 谷歌的AdSense主要收入下降的原因
One of the major reason is increasing competitiveness of online advertising industry nowadays. Different advertising companies are hungry for customers and result in lower advertising fees to gain more customer winning over other advertising companies. The same applies to google, currently appart from cheaper advertising fee on yahoo ads and microsoft ads, google face tough competition from facebook. As a result, most keywords CPC are lower down resulting lower PPC.
2nd, google advertising network has become much more larger than before. There are so many website using adsense to monetize their site. As more site emerged, means more supply is available while advertiser, the demand is almnost same and even dropping because rising of other advertising site such as facebook. As the advertising fee is now split over more website, your AdSense收入 is also decrease overtime.
广告客户减少党, 因此 AdSense收入 下降
三, now most advertisers are very smart when they do pay per click campaign, they are adept at choosing long tail keywords for lower advertising fee with high click through rate. They achieve maximum results with minimum advertising fee. They know what keyword and what country to target. Some website owners whose target are not US and UK visitors now might not get good adsense earnings as most advertisers now choose US and UK as their target country except some advertisements which are target to advertisers own country.
总之, current high competition rate in online advertisement with rising of much more publisher sites and savvy advertisers, it is not astonishing that adsense earnings will decrease. But there are still something you can do to increase your income:
• Content is still the king, don’t ever sacrify your content, quality is better than quantity.
• Continue your on page SEO and traffic generation. Traffic generation campaign can never be stopped.
• Always check for the CPC for your keywords, aware of new industry, 通知高薪关键词, and thats what you need to include in your website.
Abide all of the above and your AdSense收入 will be guaranteed.
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